The FIFA video game series from EA is a household name for many die-hard gamers like myself and football fans everywhere. Since its 1993 debut, the series has grown to become one of the most well-known and lucrative sports video game franchises ever. Fans have come to love the game for decades. Thanks to its realistic graphics, intricate team management, and immersive gameplay.
FIFA has solidified its position as a must-have game for football fans. And in the video game industry with frequent updates, new features, and online play. EA is rebranding the long-running video game franchise, so the fans will have to adjust to something new. That’s right, no longer will FIFA be referred to as FIFA. I know this might sound a little odd to folks familiar with the FIFA game.
The new brand vision for EA SPORTS FCTM from Electronic Arts Inc (NASDAQ: EA) has been revealed, providing the first look at the franchise’s future. Through the console, mobile, online, and esports products, the new brand will connect millions of football fans as an EA SPORTS platform for creating, innovating, and growing new football experiences. Over the next few days, more than 100 matches in the world’s top leagues will feature the new brand identity for the first time, thanks to EA SPORTS partners. Which to me is fantastic.
The triangle, the most common shape in football, was incorporated into the new brand design, drawing inspiration from football culture. With partners who share the same vision for a football future that puts fans first, EA SPORTS FC will represent the sport, innovation, and change. It will also continue to expand. More than 100 matches in the world’s top leagues, including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL, and others, will feature the brand’s debut. EA SPORTS will be joined by voices from the international football community to usher in a new era for the game. If you are a game fan, let us hear your take on the rebranding.